Background
About Us

Your SEO Cluster Partner

Bringing proven SEO and cluster design expertise to brands Australia-wide.

Expert-Led

Led by an experienced SEO architect

Strategic

Solutions backed by actionable insights

Collaborative

Working closely with in-house teams

Our Philosophy

Clear, strategic, and data-driven from start to finish

"We believe in demystifying SEO. Every decision—whether selecting a keyword, mapping a cluster, or prioritizing a roadmap—comes from a blend of digital insight and practical business sense, not guesswork. We stand for clarity, transparency, and measurable progress."

Clarity

Every step, from research to delivery, is explained simply.

Integrity

Advice is honest, unbiased, and always client-first.

Adaptability

Process is tailored and flexible as needs change.

Our Story

From small business beginnings to leading-edge site models

Solestivari started as a small team of SEO enthusiasts in Sydney, drawn together by a shared frustration with generic solutions and disconnected strategies. The turning point came after seeing results that only systemic, user-centric clustering could provide.

We now work with national brands and innovative startups across Australia to engineer site architectures that grow with their business, not just chase trends. Each client relationship is built on open conversations and solid, actionable blueprints.

What sets us apart is our focus on human insight backed by data—not just dashboards. We meet you where you are and map out where your site can go in both the short and long term.

Meet Our SEO Team

Credentials and experience you can trust for high-impact results

Alex Mortimer

Alex Mortimer

SEO Architect

Master of Digital Marketing University of Sydney

Keyword Clustering

Bluewave Media

Certifications:

Google Analytics Advanced SEMrush Technical Certification HubSpot Content Marketing

Methods:

Semantic Core Mapping Intent Analysis Pillar-Cluster Modelling SERP Data Analysis Content Auditing

Key Skills:

Cluster Structuring Technical SEO Competitor Review Project Roadmapping

Leads SEO cluster strategy, offering 15 years’ experience on major Australian campaigns.

Priya Chauhan

Priya Chauhan

Content & Intent Lead

BA Communication RMIT University

Intent Mapping

Pocket Digital

Certifications:

Content Strategy Certificate Google Ads Professional

Methods:

Keyword Pooling SERP Trend Analysis Cluster Content Briefing Topic Gap Identification On-Page Auditing

Key Skills:

Search Intent Profiling Content Mapping Content Brief Creation Performance Review

Content strategist with a knack for mapping user journeys and boosting content performance.

Matthew Tran

Matthew Tran

Technical SEO Specialist

Bachelor of IT Monash University

Site Architecture

SiteLab

Certifications:

Google Webmaster Tools Screaming Frog SEO

Methods:

Site Audit Analysis Internal Linking Review Technical Cluster Setup Log File Analysis Core Web Vitals Checks XML Sitemaps

Key Skills:

Technical Troubleshooting Link Structure Reporting Data Review

Handles technical audits, site architecture checks, and implementation for scalable sites.

Caitlin Drew

Caitlin Drew

Project Manager

Diploma of Project Management TAFE NSW

SEO Project Delivery

Pixel Partners

Certifications:

PRINCE2 Foundation AgilePM Practitioner

Methods:

Agile Sprint Planning Progress Monitoring Stakeholder Reporting Workflow Streamlining Resource Allocation

Key Skills:

Timeline Management Cross-Team Coordination Client Liaison Documentation

Coordinates project timelines and ensures clear, consistent communication throughout every engagement.

Recognition & Milestones

Proud moments in client service and innovation

2024

Australian SEO Excellence Award

Recognised for innovative use of topical clusters in high-competition markets.

SEO Industry Council
2025

Best Digital Innovation

Awarded for developing advanced internal linking strategies.

OzWeb Awards
2023

Top Retention Partner

Honoured for a sustained, client-focused service approach.

Digital Leaders Summit